Euroleague Basketball partners with IQONIQ to boost fan engagement
Press Release – 25th March 2020
Euroleague Basketball is very pleased to announce a breakthrough partnership with IQONIQ, a new fan engagement platform made for sports and entertainment fans.
Euroleague Basketball manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, which cover 42 basketball clubs based in 19 countries with a reach of 200 million worldwide fans and crown their seasons with the EuroLeague Final Four and the EuroCup Finals.
Starting immediately, the partnership makes IQONIQ the exclusive and official fan engagement and loyalty platform for the EuroLeague and the EuroCup for the next four years, until the end of the 2023-24 season.
IQONIQ is a new social media and fan engagement platform that targets the world of sport and entertainment by providing fans with an all-in-one ecosystem that rewards them for their commitment. As opposed to other social media platforms, IQONIQ offers direct benefits for its users, including loyalty program, in-app games and prizes, unique footage, special offers for tickets and merchandise, and much more.
For Euroleague Basketball, the partnership with IQONIQ exemplifies the organisation’s true commitment to engage with its fans and offer its clubs new and unique opportunities to further their ambitions in connecting with new and younger audiences, as well as with current and potential commercial partners.
For IQONIQ, the Euroleague Basketball partnership represents the third high-profile announcement within a month, following on from similar agreements with AS Monaco and Olympique de Marseille. The IQONIQ app is due to open to users at the start of the 2020-21 season.
Jordi Bertomeu, CEO of Euroleague Basketball:
“Partnering with IQONIQ will help us achieve a new milestone in engagement with our fans. IQONIQ offers us the chance to build special relationships within our growing fan base and to bring that community closer together over a shared love of uniquely European basketball at its finest. In the last 20 years since the Euroleague Basketball’s inception, we’ve created a community of fans that we want to continue supporting. Having a fan ecosystem is the next logical step and we are eager to discover with IQONIQ new ways of rewarding our loyal fans.”
Kazim Atilla, CEO of IQONIQ:
“We are delighted to have signed this partnership agreement with EuroLeague Basketball, one of the most innovative and forward-thinking sports organisations in the world. Through this partnership, all clubs in the EuroLeague and EuroCup basketball competitions will be given unprecedented opportunities to engage with their fans, and vice versa, in new and mutually beneficial ways, further growing basketball across Europe – and the rest of the world – as a result. We look forward to working alongside Euroleague Basketball to fulfil our common ambitions in this regard.”